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All Journal JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) Cakrawala Management Business Journal Lampuhyang Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management

Wenny Pebrianti

Universitas Tanjungpura

Author-ID : 2464599

Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document

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PERAN MEDIASI EMOSI POSITIF TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE PONTIANAK Wenny Pebrianti; Ratnawati Ratnawati
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 10 No 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

The purpose of this study was to examine and analyze consumer responses to the Matahari department store in Pontianak on the effect of hedonic shopping value, store environment and positive emotion on impulse buying. The population in this study is the consumer of Matahari department store Pontianak, and the selected sample is consumers who have made impulsive purchases at Matahari department store Pontianak and there are as many as 97 samples. The results in this study indicate that there is a positive and significant effect between hedonic shopping value, and positive emotion on impulse buying. But the store environment has no significant effect on impulse buying

PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING wenny pebrianti; Risa Yuwinda
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 12 No 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april” in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.

Co-Authors Arman Jaya Barkah Barkah Erna Listiana Hendarmin Hendarmin Heriyadi Ilmira Rosalin Juniwati Metasari Kartika Meydiawati Meydiawati Nur Afifah Ratnawati Ratnawati Risa Yuwinda Seiko Manito Septi Purnama Sari Shemma Anggia Romanisti

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Journal : Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)